2 ONLINE, Cases in International Marketing Gr. EM Strasbourg Business Club aims to support the development of training and research in management, but also to provide financial support to EM Strasbourg Business School in order to establish, develop and ensure the success of its management training. Tél : +33 (0)3 68 85 80 00. 4, issue 6, pp. 1A ON SITE, Basics in Grape and Wine Knowledge (sem A), Basics in Grape and Wine Knowledge (sem B) ONSITE, The European Single Market : Challenges and Consequences ONLINE, Digital Business and Digital Transformation ONLINE, Innovation Management - Intensive course ONLINE, Strategy and complexity with Top Management - Intensive course ONSITE, Customer Centric Approach - Intensive course ONLINE, Essential concepts in Financial Analysis Gr. doi: 10.1002/bse.2441", (with R. Hahn, A. Lehr, M. Büttgen, S. Benoit), Business Strategy and the Environment, Vol. Intranet EM Strasbourg. 5 ONLINE, Introduction to Investment and Financial Markets ONSITE, Introduction to European Economic Policy Gr. 3A ON SITE, Cases in International Marketing Gr. 29, n° 3, March 2020, 1404-1418 [CNRS cat. "'I like it, but I don't use it': Impact of carsharing business models on usage intentions in the sharing economy. A multi-category study on the effects of online review source on intention to buy a new product.. Vous ne possédez pas de compte ENT ? Our identity is defined by a forward-looking and innovative vision of the socio-economic world and its environment. It then delivers a set of tools used by brand managers for effective luxury brand management. We will request undergraduate students to upload the respective proof during course registration. N° Level Code Name Ects Semester Language Discipline Courses Director PDF; 1: … 2A ON SITE, Introduction to European Economic Policy Gr. 3B ONLINE, Introduction to European Economic Policy Gr. Les informations transmises n'ont pas permis de vous authentifier. 1B - ON SITE, Business Models New Paradigms Gr. Courses should be pre-approved before study abroad program begins by the department chair or advisor from the department that offer specific course. Research works by EM Strasbourg : Case study: S.T. ; Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. Semester C courses will be available in semester A and semester B. 1A ON SITE, Introduction to European Economic Policy Gr. Intranet EM Strasbourg. You can also make a search with the box located on the right hand side. Dupont, Back to Brand? 2B ON SITE, Introduction to European Economic Policy Gr. Research works by EM Strasbourg : Stoyanov, D. (2015). Since brands are intangible assets, creating and nurturing a strong brand is a challenge, particularly in luxury goods and on inter-national markets, where brand identity and image can have a dramatic impact on purchasing deci-sions. 3 ONLINE, Business Models New Paradigms Gr. 4 ONLINE, Basics in Supply Chain Management Gr. Busin. Country:France City:Illkirch-Graffenstaden Org:Centre Reseau et Communication, Universite Louis P Isp:Universite de Strasbourg Continent Code:EU. If you want to view courses by semester, you can sort them by letter A, B or C in the column Semester. 2 ONSITE, Basics in Supply Chain Management Gr. 2 - ONLINE, Theatre & Body Language: Tools of Management gr.1 ONSITE, Theatre & Body Language: Tools of Management gr.2 ONSITE, Introduction to Entrepreneurship and Sustainibility challenges GR.1A - ONLINE, Introduction to Entrepreneurship and Sustainibility challenges GR.1B - ON SITE, Organizational Psychology GR. 5A ON SITE, Introduction to European Economic Policy Gr. E-mail: info@fek.uu.se. 2 ONSITE, Principles in International Team Management Gr. 1B ON SITE, Introduction to European Economic Policy Gr. EM Strasbourg Business School 61 avenue de la Forêt-Noire F-67085 Strasbourg Cedex, FRANCE Tél. Contribution of the course to the educational objectives of the program, Indiviudual projects (online assignments, video,), arriving late, leaving early, or exiting the classroom at inopportune moments during class, ostentatiously eating or drinking in class, using smartphones or laptops for non-class-related purposes, discussing topics unrelated to the course. EM Strasbourg Business School Throughout their entire EM Strasbourg experience, students are provided with the capacity to continuously evolve in complex and varied settings, particularly through the implementation of the three core values of diversity, sustainable development and ethics. 2 ONSITE, Financial Performance Analysis Gr. Therefore, the system to allocate them to students works on a first come, first served basis. Connexion Intranet. When applying to EM Strasbourg Business School, you should know where you can live. YUAN YAO, Enseignant-chercheur et Docteure en science de gestion au laboratoire Humanis de l'EM Strasbourg Business School. 1B ON SITE, Digitalization and the challenges of product management gr.2 - ONLINE, Organizational Psychology GR. Discover the different types of exchanges The type and outcome of these exchanges vary according to the specific cooperation agreement concluded with each partner university. 3A ON SITE, Introduction to European Economic Policy Gr. ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? Every year, EM Strasbourg Business School hosts around 500 exchange students within the framework of our cooperation agreements with over 230 partner universities worldwide. 67085 STRASBOURG Cedex. Liens; EM Strasbourg: Ernest: Ecole de Management Strasbourg. Liens; EM Strasbourg: Ernest: Ecole de Management Strasbourg. 527-532. This course explores the specificities of marketing in the luxury sector. Each counts for 5%, overall they will count for 20% of final mark Email. MICHEL S. (2015). 4 ONLINE, Digitalization and the challenges of product management gr.1A - ON SITE, Digitalization and the challenges of product management gr.1B - ON SITE, Financial Performance Analysis Gr. 5 B ON LINE, Introduction to European Economic Policy ONLINE, International and European Business Law ON SITE, International and European Business Law ON LINE, French Culture and Society (sem B) ONLINE, Fundamental in Human Resource Management ONLINE, Les concepts théoriques clés en marketing, Internat. EM Strasbourg Business School is internationally renowned for its Grande Ecole Analysis of the Bulgarian vending distribution market: current trends and future prospects [in Bulgarian]. In order to view all the courses for the year, please select "tous les" in the left hand menu Afficher "..." éléments. 1 ONSITE, Principles in International Team Management Gr. Image and identity2 / Marketing research and brand assessment and conjoint analysis 3 / Brand equity Session 3 -How to define luxury?1 / A socio-historical perspective of the world of luxury goods2 / What luxury is and what it is not3/ Key figures about the marketSession 4 - The DNA of luxury brands1 / A general principle: Incomparability2 / What makes a luxury brand specific3 / The paradoxical mixSession 5 - Luxury does not come in one size1 / Luxury customer behavior: conspicuous consumption and the self2 / A luxury brands and customers typology 3/ The value of luxury brandsSession 6 - The business model of luxury products and services1 / The business model concept 2 / Business modeling in the luxury industry3/ Key players in the categorySession 7 - Brand territory and extensions1 / The brand territory matrix2 / Stretching the brand in the luxury business3 / Brand portfolios4/ Time boundaries: Is the PLC relevant for luxury brands?Session 8 - How to create a luxury brandSession 9 - Luxury challenges to come1/ Masstige and Premium champions2/ COO, ethics and counterfeiting Session 10 - Présentations teamwork, There is no need for any specific pre-requisite courses, although previous attendance to one or more classical marketing courses (such as Consumer Behaviour, Marketing Research, Fundamentals of Marketing) might be helpful, Reference textbook:Kapferer, J.-N., Bastien, V. (2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Other books, by order of relevance with respect to the course‐ Som, A., Blanckaert, C. (2015), The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ‐ S. Reinecke, B. Berghaus and G. Müller-Stewens (2014),The Management of Luxury, Kogan Page, London‐ Wiedmann and Hennigs (2013), Luxury Marketing: A Challenge for Theory and Practice, Spring-er Science and Business Media Editions, - Haire M. (1950), “Projective Techniques in Marketing Research”, Journal of Marketing, vol. It first provides an overview of luxury brand management, starting from history, brand functions and brand equity issues. Fax: +46 (0)18 471 6810 Intranet.em-strasbourg.eu Value. EM Strasbourg Business School is the Business School of the University of Strasbourg. Research works by EM Strasbourg : TBC Assessment Intermediate evaluation / continuous assessment 1 : written + oral / in group / English / weighting : 20% additional information : 4 Intermediate evaluations for individual or group contributions to cases discussions and exercises. 2010 / 2011: Master 2 Human Resources (Co-Op Track), EM Strasbourg Business School, with Honors, Major 2009/2010: Master 1 Occupational Psychology, University of strasbourg, with Honors 2008/2009: Licence in Psychology 2B ON SITE, Cases in International Marketing Gr. 1.67 ECTS = 1 US College Credit 5 ECTS = 3 US College Credits How many U.S semester credits do you plan to earn during your study abroad? Assessment Précédent. 3 ONSITE, Financial Performance Analysis Gr. Finally the course focuses on the challenges faced by the luxury industry from a socie-tal perspective and discusses luxury marketing ethical issues. 42, Issue 2, pp. - Demonstrate an understanding of the dynamics and international dimension of the luxury goods and services sector- Demonstrate their ability in the management of the complex interrelationships between all business functions within the luxury goods or services enterprise- Analyze the vital role brands play in the luxury environment and use a methodology for analyzing brand identity, image, and value for customers- Appraise , discuss and critically evaluate functional business theories, principles, and practices as they relate to the luxury sector, Session 1 - What makes strong brands?1 / The origins of branding2/ The triple brand contractSession 2 - The brand audit 1 / What is in a brand? 1 ONSITE, Financial Performance Analysis Gr. ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? 2A ON SITE, Cases in International Marketing Gr. Les compétences clés des grossistes en fruits et légumes et leur mobilisation par les chefs de rayons. 3 ONSITE, Principles in International Team Management Gr. EM Strasbourg Business School distinguishes itself by being the only business school in France that is part of an academic centre of excellence, the University of Strasbourg. Since 2000 it is one of the elite grandes écoles in France, ranking in the top 15 business schools in the nation. Strasbourg University GENERAL INFORMATION Courses http://intranet.em-strasbourg.eu/cgi/visi/guide_cours1v.asp?langue=2 English Courses http://intranet.em- EM Strasbourg Business School is a French business school created in 1919 in Strasbourg, Alsace. Commerce de gros, commerce inter-entreprises. Login Mot de passe Mot de passe oublié ? , ECCH 511-060-1Case study: Havana Club: Cuban Ron Guerilla : Forthcoming. The course combines the most recent brand management knowledge with practical application, and develops a framework for understanding the essential ingredients of effective marketing of luxury brands. 1B - ON SITE, Jeu de simulation : Stratégie et contrôle ONLINE, Essential concepts in financial analysis Gr. 52, n°1, 45-66- Wetlaufer, Suzy (2001), “The perfect paradox of star brands: An interview with Arnault of LVMH”, Harvard Business Review, 79 (9), 116-123-My week as a Room-Service Waiter at the Ritz, by Paul Hemp; HBR reprint R0206B-Jiang, L., Cova, V., (2012), “Love for Luxury, Preference for Counterfeits - A Qualitative Study in Counterfeit Luxury Consumption in China”, International Journal of Marketing Studies, vol.